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Editor | Studio: Gretel
For the launch of Apple’s highly anticipated iPhone 7, they decided to shake things up with a fast-paced speed read, which has since been spoofed, parodied, and straight up ripped off by so many. It was a grueling (and secretive) process, but I’ve never been as honored to have worked on a project (one that is still used as reference in many a brief).
Motionographer: “‘Don’t Blink’ is a masterclass of type and rhythm.”
GQ: “Apple’s ‘Don’t Blink’ video is a masterpiece of editing."