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Concept, Writer, Editor | STUDIO: Juniper Jones
When Nat Geo came to us with their hit show, Brain Games, they didn’t know how they wanted to promote the new season. I had just heard an interesting interview with Dolph Lundgren on NPR about how he had been some kind of super-genius before his breakout role in Rocky IV. Then it clicked: Wouldn’t it be fun if we could get Dolph to do a promo about how he’s trapped in this super-human body but is secretly smart? We pitched the idea to the client, never thinking they would go for it…but they loved it. Turns out Dolph did too!